Content Audits

Proven and actionable content audits

Content Issues

Barry has worked with hundreds of companies to dramatically increase their traffic and revenue. One of the first places he starts is an in-depth website content audit. Almost always there can be any number of problems:

  1. Low quality content
  2. Thin content
  3. Duplicate content
  4. Duplicate topical pages

Any of these problems can create issues for your website and reduce your rankings.

What is a content audit?

A content audit is the process of systematically analysing and assessing all of the content on your website with the objective of gaining a clear picture of the state of your site’s content and the goal of optimising this for users and search engines.

Using a range of metrics we assess each page and assign one of the following statuses:

  1. Keep
  2. Update
  3. Delete
  4. Rewrite
  5. Consolidate

Plan of action

Using over a dozen different tools and manual investigation we asses each page and turn all of that information into actionable intelligence that will improve organic traffic. Good practice is to assess our content periodically to ensure pages are fresh and we are serving the pages to Google that matter. We advise that a content audit is done on an annual basis.


  • Starting at £2,600

The audit could cover a range of questions including (depending on your needs):

  • Identify ways to improve organic search performance
  • Pinpoint which past content marketing pieces have performed best
  • Determine which content topics your audience seems to prefer
  • Locate gaps in the content you’ve provided for different stages of your sales funnel
  • Discover pages to be consolidated because of overlapping content
  • Highlight pages with high impressions, but low conversions
  • Generate ideas for future content pieces
  • Eliminate content that no longer reflects your business, niche, or corporate culture
  • Part of the SEO due diligence process when considering purchasing a website.

Anyone can make you promises: we show you proof.

Who we've worked with